A company’s matching gift participation level allows them to determine the utilization rate of its available matching gift programming.
To calculate this metric, a company should first identify the total number of match-eligible employees. That might mean current, full-time staff members or include part-time workers, retirees, and even spouses, depending on the company’s program guidelines.
Then, determine the number of employees participating in the matching gift program by requesting a corporate match in a specified time range. Now, divide the number of participants by the number of eligible employees (and multiply by 100 to convert the result to a percentage), and that’s the current participation rate.
The closer to 100% you see, the higher your company’s matching gift participation level—and the more impact you’ll see from investments in your program.
Example: Out of 100 employees at a company, 40 have participated in a matching gift effort in the past year—which is a 40% participation rate.