Author: Martha Freeman

Is Corporate Social Responsibility Still Important?      You bet! Employees will always want to help others. They will look to your team and work family to provide that connection and space to give back. Companies will always need to look to hire the best

Employee VTO aka Employee Volunteer Time Off has been around for some time. Teams have been including this social impact benefit of volunteer time off to engage employees.  Employees love having these days mentioned in interviews when selecting a new job. To ensure you’re up

Recently, I’ve been contemplating the following question: what is corporate purpose? During this time, I caught up with a friend and former colleague, and we were discussing employee engagement. He used the term “seismic shift.” That really stayed with me. When I think about what seismic

If there’s one thing we think most people can agree on, it’s that philanthropy is a good thing! Not only does it help the communities around us (and that’s about as big a benefit as there is!), it offers the companies that embrace it a

This is the third part in our series of Pledge 1%! Our first article looked at the pledge and discussed the four options a company can pledge. The second article got into what happens after your pledge and how to involve all of your employees

First of all, committing to Pledge 1% is fantastic!  You’ve built up internal buy-in, and your team has signed up! You’ve decided to pledge some combination of the four; 1% of time, 1% of profit, 1% of product, or 1% of equity. But what happens

How much time does it take to make an impact? How much time does it take to change the world?  How about 5 minutes? Or perhaps an average of 5 minutes per day? Seems pretty low, but what if we did this collectively? 5 minutes